Parkonomy.com has added a new feature to their innovative platform; enabling customers to book boat mooring through their website. Capitalising on their success with Dorney Lake, District Enforcement and Parkonomy.com are now collaborating to provide boaters with a cashless payment solution; allowing them to pay for a berth through Parkonomy.com’s website in the same way motorists pay for a car parking space, whilst preventing the occurrence of unauthorised mooring.
Wytham Estate, Oxford is the first site that has gone live on Parkonomy.com’s website. Owned by Oxford University, it covers six kilometres of the River Thames and provides several berths for boaters to moor up for a maximum of 72 hours at a time. It contains two pubs: The Talbot Inn, Swinford Bridge which is situated one end of the stretch and The Trout Inn, Godstow Road at the other end, making it an attractive location for leisure moorings.
Keeping a boat in a marina permanently is expensive, so it is no surprise that many boat owners decide to travel to different locations and moor at public banks instead. This creates problems for holiday boaters because, particularly in popular locations, there is rarely any space left for them. Parkonomy.com’s online payment and Pay By Mobile services, along with District Enforcement, are working to prevent this by ensuring that boaters don’t exceed the maximum mooring time of three consecutive days
One benefit of using Parkonomy.com’s cashless payment solution, instead of pay and display machines, is that it is easy to record payments and identify those abusing the system. This facilitates the reporting of unauthorised moorings. Pay and display machines are also commonly misused and vandalised, causing councils time and expense to repair. District Enforcement had experienced these issues at Dorney Lake, Eton before migrating to Parkonomy.com’s payment services earlier this year.
Dyl Kurpil from District Enforcement said, “We’re immensely proud to be working with Parkonomy in providing ‘pay as you moor’ services on our managed moorings. District Enforcement Ltd first developed the moorings management system to counter unauthorised moorings and this latest step enables landowners to obtain a revenue from their moorings and removes the need for cumbersome pay and display machines or a costly attendant to be on site at all times. Indeed, the fact that both District Enforcement and Parkonomy have been able to provide a 21st century cashless management solution for customers, recognises the advances both parties have made in this field.”
Dorney Lake was the first car parking location that District Enforcement and Parkonomy.com combined their services to improve. It is a modern world-class rowing and flat-water canoeing centre with two car parks on site, both of which have removed their pay and display machines to enable customers to pay for their parking solely through Parkonomy.com. Consumers are able to pre-book the car parks up to a month in advance and the introduction of the new Pay By Mobile solution has seen a large number of consumers using this instead of paying through the website. The two car parks in Dorney Lake also offer continuous free parking for blue badge holders because both Parkonomy and District Enforcement are members of the DMUK.
Jim Harrow, managing director of Parkonomy.com is excited about this new opportunity. He said, “We are proud that the flexibility of our technology has enabled us to expand our platform and offer consumers our ‘pay as you moor’ service. Parkonomy’s collaboration with District Enforcement at Dorney Lake has proven successful and statistics show a large number of consumers are actively using our Pay By Mobile solution, so we are confident that this will also appeal to our boating customers. We are constantly developing new ways to expand and improve our platform to enhance the consumers experience by making it as quick and easy as possible to use.”